Get back to the work you started your business for.
We build the tools, including AI, that take the admin off your week, and show you how to run them yourself.
You didn't start a business to do the paperwork.
But the ordering, the invoices, the multiple systems and sheets that don't talk to each other can monopolise your time.
You've probably heard AI can help. A demo is easy. Changing how your week runs, in a way that lasts, is what we do.
A lot of people talk about how technology can help businesses. Very few have actually done it.
I have, both for my own business and for others. At Bottle Keg Can, my independent bottle shop in Jannali, I've built tools that do the work of extra staff:
- A shared knowledge base, so my staff can use AI as well as me, all working from the same information.
- An app for stock, ordering and targets, which will eventually replace my subscription services entirely.
- Simpler processes that make the shop easier to run and buy back my time for my family, the business, and new things like this one.
Before the shop I spent over ten years at Apple, working with business leaders to transform the way they use technology. I've had the benefit of seeing both ends of the spectrum, from my own two-person shop to ASX-listed corporations.
None of what I build locks you into one company. Whatever we build together works with the tools you already use, and you own it forever.

How it works
A first call
Twenty minutes, phone or video. We talk through what's eating your week and what we could do together, and make sure it's right for you and for us.
The Look
Three hours with you, at your place. We see how your week actually runs. Within seven days you get a plain-language plan: what to do now, this quarter and this year.
The First Win
Half a day together, building the one thing from the plan that gives you the most time back, on the tools you already use. We keep going until you and your team can run it without us.
Fixed price. You keep the plan, the tool and a plain-English guide. No retainer; if you want more later, that's your call.
If The Look doesn't find one thing worth doing, you pay nothing.
You keep the keys.
We work side by side until you can run it yourself.
Success, to us, is when you come back and tell us what you did with the time.
- We tell you what we're connecting and why, before we connect it.
- You hold every password.
- We only use AI services whose settings say they don't train on your data.
- If we're not sure something is safe, we'll say so and we won't do it.
- The goal is that you need us less, not more.
Who it's for
Owners who do it for the craft. If the admin is getting in the way of the work, this is for you.
Makers and producers
- Brewers
- Distillers
- Winemakers
- Chefs
- Roasters
- Bakers
Shops and hospitality
- Retailers
- Bottle shops
- Cafés
- Delis
- Florists
- Butchers
Services and studios
- Consultants
- Specialists
- Designers
- Photographers
- Coaches
- Agencies
Trades and sole traders
- Sole traders
- Builders
- Electricians
- Plumbers
- Landscapers
- Mechanics
Don't see yours? Request a call and tell us what you do.
Start with a 20-minute call.
We'll talk through what's eating your week, what we could do together, and whether it's right for you and for us. If it isn't, we'll say so and point you to someone who can help.
No charge, no obligation.